FoxTech Cyber
Cybersecurity / MSP & MSSP
Fractional marketing leadership
FoxTech Cyber
Brought structure and commercial focus to a lean cybersecurity marketing function.
Fractional marketing leadership to simplify the offer, align Sales, and focus spend.
FoxTech Cyber
Cybersecurity / MSP & MSSP
Fractional marketing leadership
FoxTech Cyber
Brought structure and commercial focus to a lean cybersecurity marketing function.
Fractional marketing leadership to simplify the offer, align Sales, and focus spend.
20+ → 4
Offer architecture
The challenge
FoxTech needed a senior operator to turn scattered marketing activity into a focused commercial program.
My role
Embedded fractional marketing leader, partnering with the CEO, CTO, Sales, and agencies to set priorities, sharpen the commercial story, and keep execution moving.
What I did
Set marketing priorities around commercial value and available resources. Reduced 20+ offers to four clearer packages. Aligned Sales, agencies, events, and spend around a more consistent operating model.
Selected client work
Selected work.
A more focused offer set and coordinated operating model made marketing easier to connect to commercial priorities.
How positioning, sales enablement, campaigns, and event activity were brought together around a clearer commercial story.
The result
FoxTech gained four clearer offers, stronger Sales support, and a more disciplined marketing model.
What changed for the business
Leadership could make faster commercial decisions, Sales had a stronger story to lead with, and marketing had a practical operating model for future demand generation.
The challenge
FoxTech needed a senior operator to turn scattered marketing activity into a focused commercial program.
My role
Embedded fractional marketing leader, partnering with the CEO, CTO, Sales, and agencies to set priorities, sharpen the commercial story, and keep execution moving.
What I did
Set marketing priorities around commercial value and available resources. Reduced 20+ offers to four clearer packages. Aligned Sales, agencies, events, and spend around a more consistent operating model.
Selected client work
Selected work.
A more focused offer set and coordinated operating model made marketing easier to connect to commercial priorities.
How positioning, sales enablement, campaigns, and event activity were brought together around a clearer commercial story.
The result
FoxTech gained four clearer offers, stronger Sales support, and a more disciplined marketing model.
What changed for the business
Leadership could make faster commercial decisions, Sales had a stronger story to lead with, and marketing had a practical operating model for future demand generation.
If this is a pivotal moment, let’s start a conversation.
If this is a pivotal moment, let’s start a conversation.