Insurwave
Insurtech
CMO leadership
Insurwave
5× revenue growth in 2 years
Built the marketing function for the company’s next stage of growth.
Insurwave
Insurtech
CMO leadership
Insurwave
5× revenue growth in 2 years
Built the marketing function for the company’s next stage of growth.
£3.2M
Marketing-generated pipeline
+ 30%
brand awareness
The challenge
Graduating from start-up to scale-up
My role
As CMO, I led marketing and communications and built the function from the ground up. I recruited and led a team of four, working closely with leadership, Sales, Product, Client Success, customers, and external industry partners to build a scalable GTM motion.
What I did
Built the marketing strategy, team, and operating model. Established a joined-up GTM motion across positioning, demand generation, sales enablement, and client marketing. Reduced reliance on investor-led referrals and fragmented agency activity.
Selected client work
Selected work.
Rebrand and market story built to earn credibility with enterprise buyers.
New brand, positioning, and messaging carried through the website, campaigns, thought leadership, and sales materials.
The result
Marketing became a primary growth contributor, generating £3.2M in pipeline and creating a more consistent source of demand for Sales.
What changed for the business
Insurwave moved beyond its reliance on investor-led referrals to a more diversified commercial model, with a dedicated marketing team, stronger market credibility, and closer alignment across Marketing, Sales, Product, and Client Success.
The challenge
Graduating from start-up to scale-up
My role
As CMO, I led marketing and communications and built the function from the ground up. I recruited and led a team of four, working closely with leadership, Sales, Product, Client Success, customers, and external industry partners to build a scalable GTM motion.
What I did
Built the marketing strategy, team, and operating model. Established a joined-up GTM motion across positioning, demand generation, sales enablement, and client marketing. Reduced reliance on investor-led referrals and fragmented agency activity.
Selected client work
Selected work.
Rebrand and market story built to earn credibility with enterprise buyers.
New brand, positioning, and messaging carried through the website, campaigns, thought leadership, and sales materials.
The result
Marketing became a primary growth contributor, generating £3.2M in pipeline and creating a more consistent source of demand for Sales.
What changed for the business
Insurwave moved beyond its reliance on investor-led referrals to a more diversified commercial model, with a dedicated marketing team, stronger market credibility, and closer alignment across Marketing, Sales, Product, and Client Success.
If this is a pivotal moment, let’s start a conversation.
If this is a pivotal moment, let’s start a conversation.